11 Jun When Will Broadband Stop Hurting the Gaming Market?
No one feels the pain of slow broadband speeds more than the gaming industry. At E3 2018 this week, exciting new cloud gaming as a service (GaaS) solutions, 4K, AR and VR games, and more will be introduced. Yet, the market’s acceptance and adoption of these new innovations will be limited more by last-mile ultrafast broadband weaknesses than for game-related issues. Plus, with the average connection speed of only 18.7Mbps, U.S. customers have little ability to benefit from all these innovations.
That’s all about to change.
A new ultrafast broadband technology, called Gfast, is coming quickly to the rescue. Already, ISPs are offering commercial download speeds of 500 Mbps and upload speeds of 100 Mbps. A replacement for DSL, Gfast is on pace to exceed speeds well over 1Gbps and deliver low latency that rivals fiber.
Gfast is rolling out quickly.
Four out of the top five U.S. service providers, AT&T, CenturyLink, Windstream and Frontier, have announced Gfast broadband plans. AT&T started rolling out Gfast capabilities to 23 regions – mostly in multi-dwelling units like apartment buildings. And, Gfast is not limited to the U.S. Gfast solutions are being deployed in 30 countries around the globe. Plus, the roll out rate for Gfast will be much faster than fiber’s. For example, British Telecom (BT) started deploying Gfast across Britain last year. In only one year, they’ve already exceeded availability to 1 million residents. That’s at least 5x faster than the deployment rollout of fiber.
Gfast is accelerating price performance.
Gfast solutions are more reasonably priced than fiber because Gfast solutions use existing infrastructure and are a fraction of the cost of fiber to install. As a result, ISP competitiveness will increase and give consumers an alternative to costly cable services. We expect ultrafast prices will finally get competitive and the cost per Mbit delivered will continue to drop dramatically.
The video game industry is full of disruptive companies that are quickly and efficiently bringing new gaming technologies to market. Soon, 500Mbps downloads will be common – making cloud-based gaming a reality.
Finally, broadband providers are catching up to the gaming industry’s requirements and Gfast is the best answer.